Puratos

Senior Product Manager Patisserie & Chocolate Parma

We are searching for a Senior Product Manager Patisserie & Chocolate, responsible of business results for Strategic Business Units (SBU) and relative Business Units (BU) in his/her ownership, who manages Product Managers team and actively participates to Marketing Product and Brand Strategy decision and implementation, in line with the Group and Local ones. You will be the right candidate if working in a dynamic and fast-growing food context is your passion. Main Responsibilities You manage, coach and guide Product Managers team to achieve defined objectives You define and monitor SBU Marketing KPI’s, together with definition and implementation of local Marketing SBU strategy You visit customers, together with Sales, in order to better and better understand market environment/trends and build consolidate relationships You work on new product development funnel to ensure with R&D the best innovations in line with customer needs and latest local trends You promote and ensure effective collaboration between Sales, R&D and other business functions You propose all internal and external trainings on product portfolio Key deliverables You actively participate in the design and implementation of the local strategy of the SBUs, through both long-term (Long Range Plan) and short-term forecasts, translated into an annual marketing plan and all coordination activities between the various company functions involved You completely manage product portfolio and Marketing Mix, in collaboration with all functions of the Business Development Team (R&D, Sales, Marketing) + Operations and Finance You define and monitor the expenditure budget, life cycles, ranges, positioning, customer segment and best price (in collaboration with the pricing function), as well as implementing dedicated communication initiatives You analyse results in terms of volume, sales and margin evolution proposing, where necessary