Dianax

Product Manager Milano

Profile The company needs a Product Manager with at least five years’ experience in upstream product management preferably in a medical device In-Vitro Diagnostics company. Scope & Job purpose: managing Product dealing with the planning, forecasting, production and marketing of the company product at all stages of the product lifecycle, including the development and the commercial launch of the products by continuously analyzing various global market segments trends, market existing and unmet needs, defining the product marketing specifications, collaborating with the product development cross functional team, identify business development and growth opportunities, define together with the management the strategic objectives, strategic plans and execution tools according and aligned with the corporate guidelines with the aim accessing the market with a novelty creating a new segment, increasing penetration in the existing market and boosting revenues and business profitability. Professional Abilities The successful candidate will work in a group developing portable/mobile diagnostic devices, under the direct supervision of the Chief Marketing Officer. Main focus is on driving new product development, designing the Marketing Plan for the products, identifying strengths, weaknesses, opportunities and risks (SWOT), defining the appropriate Marketing Mix, Pricing Strategy, Product Positioning and developing an Action Plan for Marketing initiatives, Advertising, Promotion, modeling a Go-2-Market strategy and Channel management, users, sales Force and distributors education programs and tools, Product Presentations to various level Market stakeholders. The successful candidate will have proven product management experience and track record, working on launching products to IV Diagnostics Point of Need Market, from early ideation to onboarding customers. He/She will have solid experience of translating user requirements into product features, wo